The ARTISTSHOP Company, Inc. Advertising Design Agency

Well, that’s exactly how most of the MRT is now after the Out-Of-Home streamers were systematically taken out with the rest of EDSA in a serious drive by DPWH to rid the clutter from all the advertising set up to hit the everyday EIGHTY-FIVE THOUSAND plus (85,000+) of vehicular traffic and eyeballs that come and go the various CBDs along its stretch. Right or wrong, the argument rages on.

In the meantime, it is of no wonder the inquiries and reservations for ad placements in the TBPI/ARTISTSHOP Makati Business District Billboards are as high as high — comparable as to when this program was launched in 2003!

Indeed these Makati Food Stalls numbering to THREE HUNDRED TWENTY-SEVEN (327) units are Out-Of-Home advertising opportunities in disguise.
For, while those streamers taken out by DPWH were strategically placed to hit incoming or outgoing traffic of daily Makati workers, visitors/guests, businessmen, et al, these TBPI/ARTISTSHOP ad efforts are right where the market being woed work in all day long.
As advertisers , which opportunity then do you prefer? A mere passer by with very short exposure and attention span to your ad? Or, all-day long exposure at where they actually work?

Well, the answer should be as clear as whistle as to your ad location choice. And, it’s no major, major decision at all, right?

Suddenly, the inside walls of the Makati CBD’s Mobile Food Stalls are the hottest Out-Of-Home advertising medium of this Makati Livelihood Program here in the Philippines’ prime business center.

For, as per established learnings on the day on day patron habit while eating and/or buying at the Makati JOLLIJEEPs as these Makati billboard food stall units are fondly referred to, they are most impactful and on-strat!
First to explore this non-trad effort were the cigarette brands as the Tobacco Law limited their ad exposure to selling areas and indoor. Then, the food industry followed suit.

That ad size not as “big” and exposed vs. external decals for everyone to see, these in-stall,
wall-mounted decals however directly talk to the actual and captive target market of the JOLLIJEEP as they eat, linger on after meal to smoke, have dessert or do some chit-chat before going back to work or go home.

Also, for budget constraint, some advertisers ended up having their ads here inside.

But, in all given cases, none regretted their advertising here instead.

You’ve got to see it to understand what we’re saying. For only when physically here in the Makati JOLLIJEEP will you fully understand its advertising value and mileage that await you.

On the occasion of its 26th year, TBPI/The ARTISTSHOP Company, inc. commemorated its founding with a day-long schedule of activities at the La Mesa Eco Park and Nature Reserve. Located at the fringes of Quezon City, TBPI/ARTISTSHOP aptly celebrated its anniversary here as per its thematic : ARTISTSHOP 1984-2010 Puno ng Buhay 26.

As an Advertising DESIGN Agency since 1984, TBPI/ARTISTSHOP has been a source of livelihood for the generations of ARTISTSHOPpers and, on its 26th year, is still growing strong, and has been giving back to society and mother nature the gift of life and the wondrous blessings via its advocacy program: ARTISTSHOPcares thru the years.

31st July, 2010, started with a Thanksgiving Mass at St. Peter’s Parish and was followed by a series of fun-filled team-building activities spread out the day. The highlight however was the tree-planting ceremony which was dedicated to the every TBPI/ARTISTSHOP’s valued Clients, business partners and friends… and named in their honor.

As again as thru the years, we thank you for the continued trust in TBPI/ARTISTSHOP. Mabuhay kayong lahat!

It’s all over print, radio and TV that DPWH is once more after those ads at EDSA including that of MRT.
That’s bad news considering that EDSA, being a major artery to and from various business districts of Manila, is a prime venue for Out-of-Home advertising. Long a battleground for tactical advertising or marketing, it is as strategic for EDSA serves as access going in or out of CBDs where thousands of go to offices and malls everyday. Just look at all the billboard, roman streamer and transit advertisings around.

So is it finally bye-bye for OOH advertising for now? Maybe not but then again perhaps! Whatever, here in the Makati CBD, this is of no concern for you as an advertiser. For you can actually have your OOH mini billboards right smack in the country’s business and financial capital notwithstanding its Ayala Mall being here.

Worry not therefore if you lost the grand opportunity of talking and hitting your target market on the way to or off from work or entertainment. For with our TBPI/ARTISTSHOP Makati CBD OOH mini billboards at the Salcedo and Legazpi Villages, your ads will be actually where the action is, where it matters whole day and night long…not just being passed on by. There are only FIFTY-SIX (56) available of the ONE HUNDRED TWENTY-SEVEN (127) units in place.

Now’s the time to move…and move fast to a better solution to your advertising or marketing efforts.

Perhaps in a lot of ways, size does matter. As with advertising, this general rule applies as well…but not necessarily an accepted norm. For, size readily gives way to location, location and location.

Just like TBPI/ARTISTSHOP’s Makati CBD mini billboards, effort cannot even be categorically considered as a billboard under OOH. For how can our mere 6×8’ ad image compete against the smallest 20×40’ tarpaulin at EDSA?

But then again, with our Makati CBD mini billboards are the only allowed OOH advertising in the most-regulated Ayala property of Legaspi and Salcedo Villages. It is but a no-brainer that size cannot matter here! Save for the ad boxes below ground and the minimal number of 20×40” units at the Ayala transit sheds, no advertising allowed above ground except that of TBPI/ARTISTSHOP’s OOH ad efforts of ONE HUNDRED TWENTY-SEVEN (127) units.

That’s why all roads leading to Makati CBD and every thing along it are hotly-contested ad spaces. The bummer is that DPWH is at it again and clamping down on those ad efforts. And, most have a feeling that they are dead serious this time under the leadership of PNoy. So should you not start looking at our Makati CBD mini billboards differently hereon? The options for OOH adverting here in Makati are getting that limited every passing day. But then again, you knew that already.

After spending so much valued time, money and effort to build up your product and/or brand image, your local partner or franchisee just as easily washes whatever equity gained down the drain. For sure, they don’t know that and have only the purest intent to help the brand for its better sales and profit!

We’re talking about implementation…no other. For, beyond all the budget put and the creative efforts invested on every advertising/marketing campaign, its success boils down to its proper implementation on-premise or activations in the provinces.

What a waste, isn’t it.

Don’t let this happen to your OOH and below-the-line ad efforts…at least in the FOURTEEN (14) provincial Areas TBPI/ARTISTSHOP is in operation at.

The convenience of having to talk to a single Agency is worth the savings in your time, money and useless anxiety in dealing with separate activations group with a guarantee of real-time monitoring and post-audit accountability thru our Local Area Partnership Program.
This way, you can concentrate on your Marketing tasks (your actual job) and meet your targets.
Of course it’s your brand, your choice of what happens with it. Just a gentle reminder from us.

To those who have been calling, asking, calling and asking when this prime pedestrian overpass will be available, finally it is!
That there have been reservations made and letter of intent forwarded on advertising, we re-open its bid starting now as the current Jollibee contract lapses.
Strategically situated at the CBD of Daraga, this double-faced OOH advertising property of TBPI/ARTISTSHOP under a long-term MOA in the implementation of Project: SAFETY & BEAUTIFICATION Program with the municipality.
Head-on both ways, it crosses over J. Rizal Street to and from Legazpi City. Being at the CBD, the cluster of public market buildings, mall supermarket, schools for elementary, high school to college, banks, restos and all sorts of business, it is where everything happens that should in for business, education and entertainment.
With image size: 2x15m, it is illuminated every day from 6:00pm to 9:00pm.
Finally free, now’s your rare chance to own this prime TBPI/ARTISTSHOP pedestrian overpass OOH advertising opportunity. Take it, take it before someone else does!

If you have been to the Daraga CBD lately, you can’t help but notice the on-going beautification/face-lifting effort being undertaken at the only overhead/pedestrian walkway here in the Legazpi area.
Right in the heart of the fastest-growing strip of prime real estate property and CBD, this pedestrian overpass was built some TEN (10) plus years and overdue for renovation. Originally set up to freely allow vehicular traffic to flow in this CBD where the cluster of FOUR (4) public market buildings, schools, supermarkets, fast foods and other business establishments, a rehab required to meet the growing foot traffic and traffic load that has increased tenfolds unexpectedly after LCC (local SM), McDo and Jollibee opened the past year one after the other. Flooring upgraded, illumination improved for area practically 24/7 abuzz and wider roofing for better protection to pedestrians from both rain or sunshine.
Under a long-term MOA as its AOR for OOH advertising of this pedestrian overpass, TBPI/ARTISTSHOP is negotiating for bigger (therefore more impactful) advertising units given the opportunity. Whatever developments on this, we shall keep you posted. However, with the current 4.5x13m side wall ad images at both sides, presently this OOH property is as prime as it is. Call us now and book this only pedestrian overpass of Legazpi as you see you sales head on to more profits!

Dancing is as easy 1-2-3, 1-2-3, 1-2-3!
Simply, that is what Studio 116 is saying to every passerby of the Paseo de Roxas pedestrian walkway under the Ayala Avenue. Located at G/F LRI Plaza, 210 Nicanor Garcia St., Makati, it is openly inviting every Makati office worker and guest alike who happen to be at the CBD where offices and so with the key call centers are based.
Watch out for this OOH advertising series of Studio 116 in this pedestrian walkway with an estimated foot traffic and eyeballs of 88,000 as it partners with TBPI/ARTISTSHOP. For soon enough, all will be dancing here in Makati.
And, if you have products/services for advertising targeting Makati office workers and guests, these TBPI/ARTISTSHOP OOH advertising LightBoxes will surely help your sales and profits dancing your way to the bank… and to your heart’s delight!
Do call us up for a walk thru and see why Studio 116 signed up ad contract here for the next SIX (6) months.

That’s exactly what Studio 116 is telling each and every passerby day and night of the most-prime Paseo de Roxas Ayala Underpass. As a dance school, this latest TBPI/ARTISTSHOP OOH advertising Client is promoting health through dance. “Not only can it be fun but healthy as well” as the LightBox ad image shouts as part of an ad series as displayed in the pedestrian underpass where 88,000 foot traffic estimate pass by day on day from Salcedo Village to Legaspi Village and vice versa.

Located at G/F LRI Plaza, 210 Nicanor Garcia St., Bel-Air 2 Makati, advertising hopes to encourage the Makati CBD to get active after a full day’s work being stationary…and get fit like Brix. As with Studio 116, your products/services can be on display also here in the Makati pedestrian underpasses. Feel free to call us up for a walk-thru and see why a dance school like Studio 116 has contracted these TBPI/ARTISTSHOP OOH ad properties. Non-traditional you say? Nope, very strategic it is!