Gardenia Advertising at Biscocho Land
Gardenia, the leading bread maker of the country recently activated its advertising effort in support of the on-going Iloilo Convention and Visitors Bureau City Coach Program. Designed to promote tourism, heritage and business in genral, this City Coach is being operated and managed by TBPI/ARTISTSHOP through its Local Area Partner and Office for Area 6: ILOILO. Scheduled to go around the City of Iloilo everyday starting with a half day guided tour, it showcases the best of Iloilo as a city, a people, a religion and a culture as aptly titled: Experience Iloilo!
Taking advantage of the unquantified media mileage this transit ad offers, Gardenia is using the ICVB City Coach Topper Advertising for every one to see as it goes around. Timely launched to hit peak season of New Year and Iloilo DINAGYANG Festival – the biggest tourism top-of-mind draw of the city.
Viewed as a direct challenge to biscocho and other local delicacies, Gardenia is keen on establishing its brand as top of mind for bread. Available prime adspaces at hand. Do you want us to take this up with you?
Copyright Notice © 2009. The ARTISTSHOP Company, Inc. All rights reserved.
All materials on this website, including text, photographs and graphics, are protected by international copyright and trademark laws. Unauthorized use is not permitted. You may not modify, copy, reproduce, republish, upload, post, transmit or distribute, in any manner, the material on this website.