Archive for January, 2007

The Longest OOH Billboard in Ortigas Center

The Longest Ooh Billboard in Ortigas Center

Silver City, the motor mall at the back of Tiendisitas and SM Supercenter PASIG, will soon have the privilege of having the longest single billboard image in this Ortigas Center. Measuring at specs: 9 x 188.5m it will run along the façade of this new mall facing Frontera Verde Drive. Perfect for vehicular traffic viewing from both directions with its horizontal orientation. Designed with an inclined position, this will also afford vista to mall diners at its al fresco area where locators : Red Kimono,Napoleon Donuts, Gerry’s Grill, Fresh Fruits from the Jungle, Forest House Bistro & Café, Al Dente, Kia Motors, UCPB, and BPI Express are. Even SM patrons will be impacted by this OOH ADvertising of PHOTOGRAPHIC Tarpaulin with FRONT-illumination since merely across the street. Do let us know of your plans to visit and view this longest billboard this side of Ortigas Center.

We’ll be more than glad to show you around for a short, mid and long term contract at your convenience.

Legazpi Rocks (Again) with Tanduay

Legazpi Rocks (Again) with Tanduay

Looking beyond the super typhoons that have beset the City of Legazpi problems after problems, Tanduay is moving on and has directed TBPI/ARTISTSHOP to launch its new OOH Advertising campaign : Tanduay RHUM On The Rock. While there were apprehensions on its activation during its initial discussions, the locals surprisingly welcomed this move as a step towards the normalization of city life in business, tourism and leisure.

As the rehabilitation of OOH billboard structures in and around Bikol areas affected greatly by the recent calamities comes to its completion phase, TBPI/ARTISTSHOP is now ready to accept bookings again for its various prime sites.

Do let us know what your advertising plans are for the cities of Lagazpi and Naga.

Ink For Less at Makati Jollijeep

Ink For Less at Makati Jollijeep

Responding to the opportunity as presented by the liberalization of the advertising policy in the Jollijeeps wherein even non-food and items not carried by OPERATORS, INK For Less is the 2nd advertiser to ink a contract and activate a decal campaign here. As a most patronized food stall of the traditional Makati office workers, these Jollijeeps are frequented by them everyday – be it morning, afternoon and even in the evening. Given this day to day situation, these ad decals of INK For Less strategically is exposed to food stall patrons who continue to enjoy home-cooked meals under this livelihood program of the City of Makati.

Just like INK For Less, you and your product can enjoy the unquantified advertising exposure via our ONE HUNDRED TWENTY-SEVEN (127) units spread around the Makati CBD Salcedo and Legazpi Villages. While all roadside adspaces taken, there are yet prime sites available. Do you want us to visit you on this? Or better yet, walk you thru these stalls?

Gardenia Advertising at Biscocho Land

Gardenia Advertising at Biscocho Land

Gardenia, the leading bread maker of the country recently activated its advertising effort in support of the on-going Iloilo Convention and Visitors Bureau City Coach Program. Designed to promote tourism, heritage and business in genral, this City Coach is being operated and managed by TBPI/ARTISTSHOP through its Local Area Partner and Office for Area 6: ILOILO. Scheduled to go around the City of Iloilo everyday starting with a half day guided tour, it showcases the best of Iloilo as a city, a people, a religion and a culture as aptly titled: Experience Iloilo!

Taking advantage of the unquantified media mileage this transit ad offers, Gardenia is using the ICVB City Coach Topper Advertising for every one to see as it goes around. Timely launched to hit peak season of New Year and Iloilo DINAGYANG Festival – the biggest tourism top-of-mind draw of the city.

Viewed as a direct challenge to biscocho and other local delicacies, Gardenia is keen on establishing its brand as top of mind for bread. Available prime adspaces at hand. Do you want us to take this up with you?

Winston Takes 1st Outdoor Site at The Fort Strip

Winston Takes 1st Outdoor Site at The Fort Strip

Fortune Tobacco Corporation drew 1st blood in the recently-developed Out-Of-Home OUTDOOR Advertising efforts in The Fort Strip at the Global City. Taking advantage of the long-established image of this mall as a great gimmick place just outside Makati CBD, Winston ad campaign for its new packaging: NEW INTERNATIONAL PACK. SAME SMOOTH TASTE. was activated by TBPI/ARTISTSHOP – as the Agency on Record for this mall. Strategically set along main parking entrance, it is highly visible as you approach the parking toll booth, while getiing your parking ticket from the attendant and most visible when at the open parking area. Winston saw the media value of their image hitting about 90% of the mall goers from day to night. In addition even from 26th Street, ad image being wall-mounted, is as visible to vehicular traffic.

More ad efforts in the works and should be in place indoor and outdoor by this month: JANUARY as per schedule at The Fort Strip.

Cagsawa in Ruins

Cagsawa in Ruins

Even in the aftermath of the super typhoon: REMING, the Cagsawa Ruins remains as the top choice of tourists and locals alike! Wanting to know and see for themselves what lies ahead for this tourism national and historical site, the interest on Cagsawa is as high as ever. The area was completely devastated when rampaging floods with mud and boulders as huge as jeepneys flattened everything in its path for what seemed an eternity. Imagine a rainfall of equivalent to THREE (3) months dumped in a single place for a mere SEVEN (7) hours! What was once a panoramic and lush roller coaster drive to the park is all flat, black and now half a kilometer hike. Miraculously, the Cagsawa Ruins still stands. And as thousands have checked on this, you need to see it to believe it!

The TBPI/ARTISTSHOP OOH Cantilevel Directional Signage along the national highway remains as a most useful service item for Cagsawa Ruins now more than ever with the surroundings hardly a shadow of its own self and area so difficult to recognize. As we start to help restore the beauty of the Cagsawa Ruins, your ad revenues will go a long way.

Billboard Advertising in the Heart of the City

Billboard Advertising in the Heart of the City

With the stricter implementation of the Building Code in relation to outdoor advertising, finding good billboard sites have become more difficult. Contrary to everyone’s thinking, the display of billboard images has not really been outlawed — merely regulated… and this is for the better. For due this, only those set within standards will be allowed therefore its display equity and impact boosted automatically. When looking for an outdoor advertising opportunity in Legazpi City, perhaps you may want to look into a recently-developed billboard site (that was unfortunately upstaged by the past super typhoons that hit area). While most billboards were damaged, this TBPI/ARTISTSHOP structure remained unscathed for wall-mounted.

In fact, this is the very 1st building billboard wrap in the City of Legazpi. Right in the heart of the City where Rizal Park is sharing the same location with St. Raphael Catholic Church, schools for college, high school and elementary levels, gimmick places like cinema, boutiques and restos – where Chowking opened its 2nd store last year only.

You’ve got to have to see it to believe how prime this billboard space is!
Our Local Area Office will be most glad to show you around.

Advertising at Iloilo’s Gimmick Place

Advertising at Iloilo's Gimmick Place

The initial phase of the OOH Advertising MOA between TBPI/ARTISTSHOP and Smallville was recently implemented with the activation of trilateral LightBox DURATRANS along the al fresco area. Established as a bonafide gimmick area of the City of Iloilo, a nightly party of sorts happens day by day from among the several restaurants, coffee shops and bars at Smallville. These recently-activated units are highly visible at nighttime when its impact is maximized for back-illuminated. However all day long, it is as visible.

A total of TWELVE (12) 40 x 60″ VERTICAL ad images available for advertising placements in this Iloilo’s gimmick venue frequented by both the young and the young once. So, is your product’s target market a gimmick-goer? These Smallville adspaces are just for you.

Do let us know when you want to visit? Our Iloilo Local Area Partner will be most glad to show you around.

Ink For Less at Makati Jollijeep

Ink For Less at Makati Jollijeep

Responding to the opportunity as presented by the liberalization of the advertising policy in the Jollijeeps wherein even non-food and items not carried by OPERATORS, INK For Less is the 2nd advertiser to ink a contract and activate a decal campaign here. As a most patronized food stall of the traditional Makati office workers, these Jollijeeps are frequented by them everyday – be it morning, afternoon and even in the evening. Given this day to day situation, these ad decals of INK For Less strategically is exposed to food stall patrons who continue to enjoy home-cooked meals under this livelihood program of the City of Makati.

Just like INK For Less, you and your product can enjoy the unquantified advertising exposure via our ONE HUNDRED TWENTY-SEVEN (127) units spread around the Makati CBD Salcedo and Legazpi Villages. While all roadside adspaces taken, there are yet prime sites available. Do you want us to visit you on this? Or better yet, walk you thru these stalls?

Billboard Advertising in the Heart of the City

Billboard Advertising in the Heart of the City

With the stricter implementation of the Building Code in relation to outdoor advertising, finding good billboard sites have become more difficult. Contrary to everyone’s thinking, the display of billboard images has not really been outlawed — merely regulated… and this is for the better. For due this, only those set within standards will be allowed therefore its display equity and impact boosted automatically. When looking for an outdoor advertising opportunity in Legazpi City, perhaps you may want to look into a recently-developed billboard site (that was unfortunately upstaged by the past super typhoons that hit area). While most billboards were damaged, this TBPI/ARTISTSHOP structure remained unscathed for wall-mounted.

In fact, this is the very 1st building billboard wrap in the City of Legazpi. Right in the heart of the City where Rizal Park is sharing the same location with St. Raphael Catholic Church, schools for college, high school and elementary levels, gimmick places like cinema, boutiques and restos – where Chowking opened its 2nd store last year only.

You’ve got to have to see it to believe how prime this billboard space is!
Our Local Area Office will be most glad to show you around.