Archive for April, 2007

Winston Updates Its Blue Wave Ad Images

Winston Updates Its Blue Wave Ad Images

Realizing the value of the OOH Advertising LightBoxes of TBPI/ARTISTSHOP at the open quadrangle area of Blue Wave, Fortune Tobacco Inc. immediately updated its ad images. Right at the dining and drinking area where the live bands perform on stage, the Four (4) LightBoxes are most visible in every angle. Where smoking is allowed being an open area and wave after wave of constantly changing patrons, Winston Cigarette ad images are most strategic since illuminated from 6pm-12mn. Daytime impact is as good as well though to passerby and patrons of the several pesos from breakfast ’til lunchtime.

Additional LightBoxes are in the offing and soon to be in place in this same area of convergence but facing incoming foot traffic. Would you want us to reserve a slot for you here at Blue Wave and catch the 2nd big advertising wave?

Smallville Goes Big Time!

Smallville Goes Big Time!

The entry of Future Tobacco Corporation as the key advertiser of Smallville as an Out-of-Home property-account made this strip a bonafide gimmick area not only locally but also on a national level. Long identified by TBPI/ARTISTSHOP, it OOH Agency-On-Record, on its potentials as a gimmick area by dubbing Smallville as the Greenbelt of IloIlo City, its equity build up and investment has paid off earlier than usual. Recently, Winston Cigarette activated a total of TWELVE (12) duratrans images in all the LightBox units along the Smallville al fresco strip where locators: Krua Thai, Flow, Maki, Zageca Steak & Grille, Tazza and Bluejay Coffee (the local version of Starbucks) patrons stay from breakfast, lunch, merienda and most specially at night until the next day.

Since its opening, Smallville has been a fave watering hole of the locals treating every Iloilo guest here. Word spread out quick and tourists and guests alike seeked out this gimmick place as a must destination when in Iloilo. The entry of Winston merely confirmed this with an exclamation point. More OOH ad efforts lined up. Don’t you think it’s about time you see us on Smallville?

Motion Display Advertising at Ayala Cinemas Glorietta 4

Motion Display Advertising at Ayala Cinemas Glorietta 4

The foremost theatre of the Ayala Malls Glorietta 4 will soon be among the 1st cinema account with ACTIVE LightBox advertising technology in the country. In partnership with TBPI/ARTISTSHOP, Ayala Cinemas will be activated with the proprietary eARTISTSHOPglobal Motion Display System in time for the summer release of the various movies slated for the season. By taking advantage of available prime locations within the Ayala Cinemas general areas highly visible to cinema and mall patrons alike. Up to FOURTEEN (14) sequential images will be displayed in the Motion Display LightBox adding a new dimension to lobby area. As a special accommodation, TBPI/ARTISTSHOP has been allowed to book ad placements beyond the usual cinema advertising of upcoming movie releases opening equal opportunity to every interested advertiser. SEVENTEEN (17) eARTISTSHOPglobal Motion Display units coming up. Is your ad target a moviegoer then?

Motion Display Advertising at Ayala Cinema Glorietta 1

Motion Display Advertising at Ayala Cinema Glorietta 1

Glorietta 1, the original Ayala Center Cinemas known as Quad 1 then will soon be the 1st theater with LightBox active advertising in the country. Glorietta 1, in partnership with TBPI/ARTISTSHOP, will be activated with the proprietary eARTISTSHOPglobal Motion Display System in time for the summer release of the various movies slated for the season. By taking advantage fo available prime locations within the Ayala Cinemas general areas highly visible to cinema and mall patrons alike, up to FOURTEEN (14) sequential images will be displayed in the Motion Display LightBox adding a new excitement into the area. As a special accommodation, TBPI/ARTISTSHOP has been allowed to book ad placements beyond the usual cinema advertising of upcoming movie releases opening the opportunities to every interested advertiser. SEVEN (7) Motion Display units coming up! Is your ad target a moviegoer then?

Magallanes is TBPI/ARTISTSHOP’s Latest OOH Advertising

Magallanes is TBPI/ARTISTSHOP Latest OOH Advertising

Paseo de Magallanes, the gateway to Makati City through the South Luzon Expressway/Skyway is soon to be developed as an Out-of-Home Advertising property account. TBPI/ARTISTSHOP has recently been given a go signal by the Board after months of meetings and plotting out the development of Paseo de Magallanes Commercial Complex as a prime advertising property that would best benefit the association, its locators and its advertisers all at the same time.

Right at the corner of Magallanes interchange of EDSA and SLEX, LightBox PANAFLEX, DURATRANS and POST Roman Streamer structures specially designed to math the complex’ architectural design will be set up soon. Said units will add color at daytime and illumination to property at night. Its directional and public service program will surely be most appreciated by its visitors, guests and patrons. As a design agency, TBPI/ARTISTSHOP shall be developing seasonal CREATIVES concept, design and layout to prop up the complex. Isn’t it about time you visit Paseo de Magallanes? It’s worth your every advertising peso investment.

The Fort Strip: Home Of The World’s Local Bank.

The Fort Strip. Home Of The World's Local Bank.

As its original locator, HSBC has long been associated with The Fort Strip – the original mall of Fort Bonifacio Global City which has been credited on re-establishing this area as a destination for food, drinks, entertainment, wellness – and, of course, banking! Hong Kong shanghai Banking Corporation, known for its savvy in understanding local trends and traditions by converting them into opportunities, recently signed up with TBPI/ARTISTSHOP, the mall OOH Agency-On-Record, a year-long contract for advertising in its TWO (2) LightBox PANA units right atop its only office branch in the Bonifacio Global City area. strategically set for everybody to see (not only by the regular mall goers but even passers by), these ad units are as visible during daytime or nighttime. You see, the beauty of this mall is that it is almost a 24-hour place. And the specific location where HSBC is practically where everything happens. Credit goes to the locators: Jack’s, Jill’s, Mingoy’s, Mint Bar & Bistro, Hossien’s Persian Kebab, Gloria Jeans, Red Kimono, Piedra, Caffee Pucinni, Filos and Fitness First for making The Fort Strip yet the gimmick place of the Bonifacio Global City in spite of the new developments going around area. Great advertising sites lined up at The Fort Strip. It’s yours for the taking.

Great Taste Taps TBPI/ARTISTSHOP for its Public Market OOH Campaign

Great Taste Taps Tbpi/Artistshop For Its Public Market Ooh Campaign

The 1st of the series of public market advertising campaign of Great Taste Coffee was activated as part of a national campaign which was recently launched. In partnership with TBPI/ARTISTSHOP and its Out-of-Home properties accross the country, Great Taste hopes to “own” the public markets. With the single-mindedness of improving it retail business while having the distinct opportunity of advertising along the way, high profile public markets have been earmarked for this Great Taste “Palengke” dress-up advertising effort. 1st to be activated by TBPI/ARTISTSHOP was at the Daraga Public Market Building 1 which has a TWO (2)-way vista along national road: J. Rizal when going to or from City of Legazpi. Visible to foot and even pedestrian traffic on top of the usual market vendors and patrons all day long, ad signages are metal halide FRONT-illuminated thus visible even for night viewing. Watch out for more Great Taste advertising activations in the various public market properties of TBPI/ARTISTSHOP around the country. You too can enjoy the ad mileage Great Taste is having with our Public Market OOH properties.

25,000,000 at Jollijeep

25,000,000 At Jollijeep

In time for month: APRIL, Smart implemented its 25,000,000 advertising campaign in and around their advertising prime property of the Makati Central Business District – the Mobile Food Stall. Popularly known as JOLLIJEEPs, these food stalls as operated by Manong and Manang is every bit a success story in the betterment of livelihood of its OPERATORS and as a merchandising effort while providing affordable “lutong bahay” food day-day to the thousands of the Makati work force. So much like the success of Smart with its 25,000,000 million-strong subscribers. For the 4th year, this enduring Smart and TBPI/ARTISTSHOP (OOH Agency-On-Record for and behalf of this city’s project) partnership has seen the Jollijeep business’ ups and downs – moreso, with the changing market and costumers buying habits what with the entry of call centers in this CBD. Most noticeable are the changes in every food stall’s surrounding wherein it is now filled with convenience stores and restaurants all fighting to have a share of the food market. Yet with JOLLIJEEPs have survived time and again with support from partners like Smart communications, Inc.

Electronic Advertising at Ayala Cinemas Glorietta 1

ELECTRONIC ADVERTISING AT AYALA CINEMAS GLORIETTA 1

eARTISTSHOPglobal, the new division of TBPI/ARTISTSHOP and this TWENTY-TWO (22)-year old Advertising DESIGN Agency’s entry into the electronic advertising fray, is soon to activate the Ayala Cinemas as its 1st CINEMAchannel. Glorietta 1, the original Ayala Theater known to the young once but forever young at heart as QUAD Cinema, soon to be the venue of the proprietary eARTISTSHOPglobal Narrowcast Display System. A most-advanced software, it shall allow 42″ plasma TV contents to be updated real-time (as against present system wherein showing in loop and merely repeats itself all day long). Not only can it show you normal TVCs, contents can broadcast real-time news, developments, traffic, weather, etc. thereby newsworthy so the cinema patrons are glued to the showing and therefor most effective.

FOUR (4) advertising templates available to fill your every need and budget. Have you been waiting to advertise in the Ayala Cinemas? Now’s your chance to do so with TBPI/ARTISTSHOP.