Archive for December 24th, 2007

BYE, BYE 2007, HELLO 2008!

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Last SATURDAY,08 December, and SUNDAY, 09 December, the Manong and Manang OPERATORS of the city of Makati livelihood programs: Mobile Food Stalls/JOLLIJEEP and Makati CLEAN and GREEN Foodstalls held their year-end Christmas party at Valenzuela Sports Complex. As always, it was a time of renewing friendship, commitments and meeting, knowing friends in person then only known in names and faces. it was also a time of eating (of course that’s what OPERATORS are so good of, right?), dancing, partying, fun, games + gifts and prizes. The City of Makati was well represented and, ofcourse the owners + the AOR through the years, TBPI/ARTISTSHOP. Thank you too for the wholehearted support of Fortune Tobacco Corporation, General Mills Food, Inc, SMART Communication, Inc., Pepsico, Pilipinas Shell Petroleum Corporation and Tubu Food Manufacturing Corporation. Had it not for their business and support, the City program would not be going as strong after all the years. As the Christmas party bid goodbye 2007 with gratitude, we say hello to 2008 and look forward with the usual blessings and support by Clients for advertising and support in the THREE HUNDRED FIFTY THREE (353) food stalls of Makati.

A New Jollijeep Rises

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It used to be that the big-sized food stalls were confined to the Makati Central Business District only of the Legazpi and Salcedo Villages. The smaller and 2nd generation CLEAN & GREEN Foodstalls were assigned to areas outside the CBD. But then, due to its size, items caried were limited. its being located on the sidewalks likewise hampered the operations and have kept patrons away. Introducing a new generation of the original Jollijeep food stalls outside the Makati CBD. Starting with Pasong Tamo, the big-sized food stalls will be at a lot in between Prestige Motors (BMW) and the original Starbucks Coffee in this area just across Mead Johnson. FOUR(4) units will be up soon with the rest to follow. With a number of offices, plants, warehouses, showrooms and schools in area, easily the Makati CBD food stall can be duplicated here— and, even bettered. When do you want us to visit you on this new jollijeeps at Pasong Tamo?

50% Discount Serbisyong Hanggang Langit

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St. Peter Life Plan, Inc. signed an OOH advertising contract recently at Plaza Luisita Center wherein TBPI/Artistshop is AOR for its pylon black-lit ad structure. Right along MacArthur Highway and corner of main intersection of Luisita entrance, St. Peter found effort fit for it 25% promo D discount. Highly visible Southbound when at the heavy traffic MacArthur Highway, plylon signages doubly serves as a marker for the center where Starbucks Coffee is just across and a little farther are its locators like Max’s, Pizza Hut, Jollibee, Chowking, Greenwich, Pancake and Dencio’s, etc. are. Day and night, this 5x5m ad effort is as hardworking as with the other OOH advertising efforts we have around the Plaza Luisita Center from Lightbox DURATRANS, wall-mounted billboards and glass-decal building wrap (ala SM) at its mall building entrances. Would you want us to walk you thru Plaza Luisita Center to best appreciate our OOH ad structures? With Robinson’s as the new property owner, expect ad rates to go up sooner or later. Don’t say we didn’t tell you!

25 Years of Service with a Smile

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In the occasion of its 25th year of service to the Filipino people, Manila International Airport Authority (MIAA) through Ninoy Aquino International Airports (NAIA) is launching its campaign: NAIA. We Go the Extra Smile. This campaign theme is the very embodiment of MIAA’s thrust on establishing for its own a brand/image for its terminals–T1 and T2. As has been a new practice and standard in the world’s premiere international airports, branding has been a key activity in establishing the institutionalization of air terminals as gateways to the country it represents and to the world in which it is its gateway. That our very own terminals lag behind in technology and science of managing requirement of airports. Plus we do not have the financial strength to undertake and sustain a massive re-building of our structures, our very own harps on the strongest and unique selling point–its people: warm, friendly and caring. As you can see in and around the MIAA perimeter properties, the Smile campaign is slowly shaping up as a MIAA celebrated its 25th year. Surely you’ve noted the ad media mileage this anniversary has to offer. As its MIAA media partner for this special anniversary project, wouldn’t you want to sit down with us and start 2008 right here in the premiere airport terminals of our country?

25 More, 25 Better

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We are moving on, pushing through! Our plan to install more of the Makati CLEAN and GREEN Food Stalls as requested by Manang and Manong Operators in support of their livelihood program as created by the City of Makati is on! Already, we have started to activate additional stalls around Makati immediately outside the CBD. the Operators and their faithful patrons have for so long asked for additional units to the two hundred (200) stalls. In response, twenty-five (25) more food stalls are coming their way. This means Twenty-five (25) new ad opportunities and distribution points for your products. Shouldn’t this be a pleasant development for you as well? Well, just let us know when we can visit for your late 2007 additional ad efforts or early 2008 campaign. It’s never too late nor too early if you see us now!