The ARTISTSHOP Company, Inc. Advertising Design Agency

In time with the Western Visayas TOURISM ASSEMBLY on-going in Iloilo City, TBPI/ARTISTSHOP launched the Region 6 Tourism FIESTA Truck. Designed to promote tourism by showcasing the local sights, industry, culture and business, this FIESTATruck shall go around in each of the festivals like ILOILO Dinagyang and Chinese New Year, ANTIQUE Binirayan Festival, GUIMARAS Manggahan sa Guimaras, and CAPIZ Aswang Festival. As an official Department of tourism effort, truck is to participate in the festival parades and activities as a continuing program of WOW Philippines! on a local level. A brainchild of Director TROMPETA (Chairman of Region 6 DOT) in tandem with Agency Local Area Partner MARISSA SEGOVIA, this truck shall be the 3rd launch of TBPI/ARTISTSHOP for DOT through LGUs and/or Local Tourism after Davao City and Central Luzon when earlier roving cine-cine trucks were unveiled and provided for usage. No less than Sec. DURANO graced the TOURISM ASSEMBLY with Local Government and Tourism officials during the launch of the Tourism FIESTA Truck at the grounds of Sarabia Manor last WEDNESDAY, 25 October.

The biggest Department of Tourism event for 2007 was held recently. Host to this THREE (3)-day international event was Shoemart via its “new” sprawling mall at Clark. Co-hosted by DOT and NAITAS as headed by its President ANGEL RAMOS BOGNOT, the fair boasted of ONE HUNDRED plus (100+) exhibition booths coming Regions:1,2,3 and CAR with local and international institutions as participants. No less than Sen. DICK GORDON did the honors of formally opening the exhibit who declared the dawning of central Luzon as the new Tourism hub as he gamely hopped from booth to booth. Key DOT officer together with LGUs were present. The whole day opening event started with a parade and motorcade lead by the TBPI/ARTISTSHOP Tourism FIESTA Truck and closed with its cine-cine’s theater-style equipment to the delight of the crowd that started from 7:30pm up to 11:30pm at the front open area of SM Clark, for the duration of the fair. The TBPI/ARTISTSHOP Tourism FIESTA Truck went around Angeles area with cine-cine showing every night.
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This 27th staging of the Masskara Festival had something new from the past years – the Tourism FIESTA Truck! On its final day and open category parade last SUNDAY, 22 October, the Region 6 Department of Tourism FIESTA Truck participated in the day’s main event. Parade started 2:00pm and culminated with the announcement of the various winners and special citations. Used as the highlight of the parade, it was assigned at the tail end and had the privilege of announcing to the throng of merry-makers that lined up the festival’s route the end of street dancing and signaled the start of competition. This Tourism FIESTA Truck has been developed by TBPI/ARTISTSHOP for DOT Region 6 and designed to attend every festival in this area of Aklan, Anitique, Guimaras, Iloilo, negros Occidental and Capiz. Truck shall participate in every festival parade and stationed in the plaza for the night film showing via its cine-cine projection screen and theatre-like sound system. Bacolod City guests, locals and merry makers of Masskara had a field day taking pictures of the new festival attraction and having their photos taken with the tourism FIESTA Truck for souvenir.