Why Go Underground?
Once in a while, cinema advertising would pop up as an advertiser in the many OOH LightBox advertising sites in the pedestrian underpasses of Makati.
These underpasses serve as connecting walkways of Salcedo and Legaspi Villages of Makati’s Central Business District. Thousands of office workers, visitors and guests use these passage ways under Ayala Avenue every working day and even weekends. A very good venue for promoting a movie considering that these passersby are the very target viewers and market.
However, why settle for underground viewing when volume and media mileage are limited? Why not go above ground? Where every one can see once in the CBD of Makati?
Also, why settle for a short exposure period only when underpasses are open?
See those stalls above ground spread all around the CBD? That’s ONE HUNDRED TWENTY-SEVEN (127) ad opportunities awaiting for your cinema ads every time! Bigger in size. Wider media mileage and higher eyeball/impact. And yes, short-term contracts accepted! The market you are running after in the underpasses will be the same people who will see those ad decals + a lot other more!
So, why go underground when you can go above ground in advertising?
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