Archive for December 14th, 2009

A Fresh 5 Years

The local City government of Tarlac and TBPI/ARTISTSHOP turned a new leaf recently with the signing of the renewal Memorandum of Agreement for the ONE (1) and only Tarlac Pedestrian Overpass. The FIVE (5)-year renewal contract whereby TBPI/ARTISTSHOP is once more assigned as the Agency On Record of this prime advertising OOH property.

Strict Good Housekeeping Program: CLEAN PEDESTRIAN OVERPASS POLICY is expected no less by the City of Tarlac day-on-day.

Set across the MacArthur Highway, the 4 x 20’ HORIZONTAL LightBoxes set against the side walls of the overpass structure is for every vehicular and foot traffic to see on both north and south directions. Strategically in between the TWO (2) main malls of the City: SM City Tarlac and Robinson’s Luisita, it’s a most ideal OOH ad property depending on which market you want to hit. Photos show recent renewal MOA signing between Hon. ARO MENDOZA, Tarlac Mayor, and Mr. TITO LORETE ALCALA’, TBPI/ARTISTSHOP President, as witnessed by Miss ELAINE V. ANTOLIN, TBPI/ARTISTSHOP, VP, Marketing, and Mr. CHARLIE ANTONIO, TBPI/ARTISTSHOP, Area 9: TARLAC Local Area Coordinator.

Tarlac Downtown Public Market M.O.A. Signing

The official signing of the Memorandum of Agreement between the City of Tarlac and TBPI/ARTISTSHOP was held at the Tarlac City Hall.

In attendance were Hon. Mayor ARO MENDOZA and Mr. OSCAR BONDOC, Public Market Administrator of Tarlac City together with Mr. TITO LORETE ALCALA’, President, Miss ELAINE V. ANTOLIN, VP, Marketing and Mr. CHARLIE ANTONIO, Local Area Coordinator of TBPI/ARTISTSHOP.
With the signing, SP 245 shall now be enforced in full by TBPI/ARTISTSHOP as its Agency On Record for the proper implementation of the Good Housekeeping Program: CLEAN PUBLIC MARKET POLICY.

Designed to primarily protect the massive investment the City of Tarlac has spent in putting up this modern public market, the year-on-year set programs are opportunities actually for advertising, merchandising and promotions here for interested brands and companies — within the bounds and parameters of the de-cluttering and/or putting order into the house.

So, any plans in 2010 concerning public market as an OOH property? Now’s the best time to sit down with us.