PHARMA Advertising at Jollijeep!
For the longest time we have been harping that these ONE HUNDRED TWENTY-SEVEN (127) food stalls of the Makati CBD are indeed Out-Of-Home advertising billboard opportunities.
That for the longest time, this call of ours as its Agency On Record for these JOLLIJEEPS, as fondly called by the thousands of day and night patrons who work and happen to visit the business center of Makati, has been left unheeded.
Yes, it’s a food stall by design and ideally decal ads displayed on its body should be food-related, especially those carried or used by the Manang or Manong OPERATORS.
However, as we have been stressing, the City of Makati has long allowed ad materials beyond food or services carried by OPERATOR. Meaning, these food stalls are actually Out-Of-Home mini billboard advertising opportunities in the Makati Central Business District where anything related to merchandising, marketing, promotions + advertising closely monitored for technically disallowed. Simply put, these TBPI/ARTISTSHOP food stall ads are an exception to the rule. This is a no-brainer!
We thank therefore Sangobion with its “Be A Sangobion Mommy!” pharmaceutical OTC campaign targeting moms in the CBD for their open-mindedness, vision and daring to take advantage of the JOLLIJEEPs. So, are you a pharma company? OTC or ethical, your competitor has already gotten one over you! What are you waiting for?