The ARTISTSHOP Company, Inc. Advertising Design Agency

Well, that’s exactly how most of the MRT is now after the Out-Of-Home streamers were systematically taken out with the rest of EDSA in a serious drive by DPWH to rid the clutter from all the advertising set up to hit the everyday EIGHTY-FIVE THOUSAND plus (85,000+) of vehicular traffic and eyeballs that come and go the various CBDs along its stretch. Right or wrong, the argument rages on.

In the meantime, it is of no wonder the inquiries and reservations for ad placements in the TBPI/ARTISTSHOP Makati Business District Billboards are as high as high — comparable as to when this program was launched in 2003!

Indeed these Makati Food Stalls numbering to THREE HUNDRED TWENTY-SEVEN (327) units are Out-Of-Home advertising opportunities in disguise.
For, while those streamers taken out by DPWH were strategically placed to hit incoming or outgoing traffic of daily Makati workers, visitors/guests, businessmen, et al, these TBPI/ARTISTSHOP ad efforts are right where the market being woed work in all day long.
As advertisers , which opportunity then do you prefer? A mere passer by with very short exposure and attention span to your ad? Or, all-day long exposure at where they actually work?

Well, the answer should be as clear as whistle as to your ad location choice. And, it’s no major, major decision at all, right?

Suddenly, the inside walls of the Makati CBD’s Mobile Food Stalls are the hottest Out-Of-Home advertising medium of this Makati Livelihood Program here in the Philippines’ prime business center.

For, as per established learnings on the day on day patron habit while eating and/or buying at the Makati JOLLIJEEPs as these Makati billboard food stall units are fondly referred to, they are most impactful and on-strat!
First to explore this non-trad effort were the cigarette brands as the Tobacco Law limited their ad exposure to selling areas and indoor. Then, the food industry followed suit.

That ad size not as “big” and exposed vs. external decals for everyone to see, these in-stall,
wall-mounted decals however directly talk to the actual and captive target market of the JOLLIJEEP as they eat, linger on after meal to smoke, have dessert or do some chit-chat before going back to work or go home.

Also, for budget constraint, some advertisers ended up having their ads here inside.

But, in all given cases, none regretted their advertising here instead.

You’ve got to see it to understand what we’re saying. For only when physically here in the Makati JOLLIJEEP will you fully understand its advertising value and mileage that await you.