25 Years Of Service with a Smile
In the occasion of its 25th year of service to the Filipino people, Manila International Airport Authority (MIAA) through Ninoy Aquino International Airports (NAIA) is launching its campaign: NAIA. We Go the Extra Smile. This campaign theme is the very embodiment of MIAA’s thrust on establishing for its own a brand/image for its terminals - T1 and T2. As has been a new practice and standard in the world’s premiere international airports, branding has been a key activity in establishing the institutionalization of air terminals as gateways to the country it represents and to the world in which it is its gateway. That our very own terminals lag behind in technology and science of managing requirement of airports. Plus we do not have the financial strength to undertake and sustain a massive re-building of our structures, our very own harps on the strongest and unique selling point - its people, warm friendly and caring. As you can see in and around the MIAA perimeter properties, the Smile campaign is slowly shaping up as MIAA celebrates its 25th year. Surely you’ve noted the ad media mileage this anniversary has to offer. As its MIAA media partner for this special anniversary project, wouldn’t you want to sit down with us and start 2008 right here in the premiere airport terminals of the country?
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