25,000,000 at Jollijeep
In time for month: APRIL, Smart implemented its 25,000,000 advertising campaign in and around their advertising prime property of the Makati Central Business District - the Mobile Food Stall. Popularly known as JOLLIJEEPs, these food stalls as operated by Manong and Manang is every bit a success story in the betterment of livelihood of its OPERATORS and as a merchandising effort while providing affordable “lutong bahay” food day-day to the thousands of the Makati work force. So much like the success of Smart with its 25,000,000 million-strong subscribers. For the 4th year, this enduring Smart and TBPI/ARTISTSHOP (OOH Agency-On-Record for and behalf of this city’s project) partnership has seen the Jollijeep business’ ups and downs - moreso, with the changing market and costumers buying habits what with the entry of call centers in this CBD. Most noticeable are the changes in every food stall’s surrounding wherein it is now filled with convenience stores and restaurants all fighting to have a share of the food market. Yet with JOLLIJEEPs have survived time and again with support from partners like Smart communications, Inc.
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