Archive for the ‘NEWsFLASH’ Category

LET’S PLAY AT MAKATI CBD!

With more ways to connect Smart Buddy promises everyday becomes more fun! For with Smart Buddy, you can TALK, you can TEXT, you can SURF. Now that is more reason why every day is fun with Smart. This is what the new ad campaign is in the Makati Mini billboards is saying as recently activated. With these roadside ads, surely working in the prime Makati central business district can indeed be fun as play itself.

Smart, as the longest advertiser of this City of Makati program here in the Ayala property, has enjoyed optimum mileage of the daytime SEVENTY THOUSAND (70,000) eyeballs from regular employees and visitors alike. Then, there is the call center agent crowd yet to be qualified making these ad decals effective nocturnal OOH efforts as well. Enjoy the same media mileage of Smart through the SEVEN (7) years of partnership with TBPI/ ARTISTSHOP as the AOR for this City of Makati project.
Let these Makati Mini billboards play a big part your products/services sales and profit today!

ENROLLMENT GOING ON!!!

Business education is bringing itself to a new level…and location in Makati. That is what TBPI/ARTISTSHOP’s newest Out-Of-Home advertising Client is saying as it booked an advertising contract at the Makati CBDs busiest (therefore most prime) underground pedestrian underpass at Paseo de Roxas. We’re referring to the new FEU Makati located at Gil J. Puyat Avenue corner Zuellig Loop. With a daily estimate foot traffic of EIGHTY-EIGHT THOUSAND (88,000), the selection of this TBPI/ARTISTSHOP OOH LightBox location over its other underground walkway properties crossing the Ayala Avenue was a sound choice day and night. For historically and statistically, this underground passageway serves as the main foot traffic artery connecting the Legaspi and Salcedo Villages that is strategically divided by the Ayala Avenue. So, as FEU Makati is taking advantage of the optimal exposure of its call for enrollment advertising, you too can enjoy the same medium mileage for your products/services. Call for a walk thru and know why FEU Makati sees this TBPI/ARTISTSHOP property as a wise business decision for its business education courses in the heart of the City’s financial district.

Davao Airport, Always Listening, Understanding

As an outdoor advertising medium, this PruLife U.K. ad decals set at the external sidewalls of the bridges, they are most visible to departing passengers while in the passenger holding lounge of the pre-departure area. It is as visible to the passengers arriving at this Davao Airport — international or domestic. As you see, this aerobridge connects the plane to the terminal building whether coming in or flying out.

This PruLife contract renewal is nothing but a resounding testament to the value of said OOH property of TBPI/ARTISTSHOP here in Davao being the 3rd air terminal of th country next only to Manila and Cebu.

You been wanting to advertise in these airport aerobridges yet never knowing how to go about it from airport to airport? Let us therefore help you in your airport OOH needs from aerobridges to whatever.

Just like PruLife, we are always listening, always understanding… and always ready to deliver the solutions to your advertising needs in the airports.

Paradigm Shift

Yes, paradigm shift is what you need in viewing these food stalls all around the City of Makati.

Launched in year: 2003, today it numbers to THREE HUNDRED TWENTY-SEVEN (327) all in all assigned to the CBD originally of the Legaspi and Salcedo Villages, then in a smaller version around Pasong Tamo, Buendia, Estrella , J.P. Rizal, etc. Indeed it’s a food stall for primarily a Livelihood Program of the City to help the Manang and Manong OPERATORS on their day to day selling and distribution of their cooked food and related items. But then, advertising was allowed thru display of decals directly mounted on stall walls + merchandising and efforts authorized. Located in a much-monitored and -regulated CBD and minimum 170,000+ daily eyeball/exposure to a captive market, these stalls are actually Out-Of-Home advertising efforts. Non-trad as they are for the Ad Industry cannot even categorize them, the fact remains they are the primest of prime OOH ad sites.

Beauty is in the eye of the beholder, they say. Uncover then the many advertising potentials these food stalls can help your products/services. All it requires is a little paradigm shift from your end. As this Makati Livelihood Program AOR, let us help you see things differently of our non-trad Makati JOLLIJEEPs.

170,000+ EYEBALLS EVERYDAY!

That’s a lot of eyes looking at your ads every time. That’s what you’re getting every time at the least by placing your ads in our mobile food stalls right in the heart of the Makati CBD. And, as what we have been telling you after all the  time is that these ONE HUNDRED TWENTY-SEVEN (127) JOLLIJEEP units are actually Out-Of-Home advertising units.

Opportunities, as rare as can be, considering that they are situated in a most-regulated CBD of Makati’s Salcedo and Legaspi Villages.

By the way, the 170,000+ eyeballs only account for the daytime regular office workers, businessmen, guests/visitors of the business capital of the Philippines. Exclusive yet are the hits to be quantified and qualified for the night time knowing that Makati is the call center capital as well. That’ll be a bonus for you! At 70.75×94.45”, these TBPI/ARTISTSHOP roadside decals are “mini billboards” for obviously larger than the 1x3m post streamers, 40×60” LightBoxes that are allowed only outside the CBD per se or underground. 170,000+ eyeballs per image for an OOH property? Not bad, eh!

For as they say, advertising is about location, location… and, location.

Thank you for ‘voting’ for Earth!

Last SATURDAY, 27 March, the world celebrated Earth Hour for a 3rd time. And in as many years, TBPI/ARTISTSHOP, through its environmental advocacy program of ARTISTSHOPcares, was a proud participant once more.

A million thanks to our valued partners and most especially to our dear Clients who made it all possible. For, for allowing us to participate in this noteworthy event this year and annually, TBPI/ARTISTSHOP is mighty glad to have been part of it once more throughout our FOURTEEN (14) provincial Areas of operation from up north Ilocos to down south Zamboanga.

From 8:30PM with the rest of the world, our billboards, LightBoxes, proprietary LCD/PlasmaTVs and MOTION DISPLAY advertising systems in terminals like airports, bus and ports, malls, gimmick areas, theatres, hotels and various channels like universities, restos, condominiums and hospitals were turned off for an hour for the sake of our dear Mother Earth.

Thank you for voting wisely. Thank you for ‘voting’ for Earth!

Makati Jollijeep! A Lifestyle Salon?

Why not? This has been what we have been telling you again and again and again after all!

We’re not saying that the ONE HUNDRED TWENTY-SEVEN (127) units of Manong and Manang OPERATORS have been converted or providing salon services all of a sudden.

What we meant was that these food stalls are actually Out-Of-Home advertising billboards spread all over Legaspi and Salcedo Villages. And as the premiere central business district of the country, wouldn’t you want your ads be here, there and everywhere?

Also, as a most-regulated area, no other advertising nor merchandising above ground allowed. If you haven’t noticed that yet, try going around and you’ll know what we mean. Better yet, try posting your ads here and see what happens next.

TBPI/ARTISTSHOP, as the marketing and advertising Agency On Record for this Makati JOLLIJEEP Livelihood Program, can officially post your ads here for the thousands of daily employees, visitors, guests, drivers, etc.

So, is your product or services not a food item? No worries. These Makita mini billboards are just what you need to advertise here. Call us before your competitors do.

A Fresh Look at the Makati Jollijeeps!

If you are a regular in the Makati Central Business District at the Salcedo and Legaspi Villages, you’d clearly notice a “fresh look” here.

Surely then you’d be asking what a facial and surgical center is doing advertising here in the Makati livelihood food stalls? Have Manang and Manong OPERATORS all of a sudden become dermatologists and/or beauty specialists?

Of course not! This however is exactly what we have been saying that these ONE HUNDRED TWENTY-SEVEN (127) food stalls are actually Out-Of-Home advertising mini billboards right smack in the most-restricted area of Makati City.

Perhaps until now you still do not believe us when we say advertising (even merchandising) is prohibited in this Ayala prime property. Well, try even posting a sticker. Go ahead and see what happens.

However just like Fresh Look FACIAL & SURGICAL CENTER, your ads may be officially activated. Call us today, for, as the JOLLIJEEP Agency On Record, that’s exactly what we’re allowed… officially. Now what proof do we still have to show you that the JOLLIJEEP is not just for food ads? Perhaps when you see your competitors products/services advertising you’d finally pay attention to what we have been saying afterall.

Iloilo Airport Pre-departure Advertising

Have you long been eyeing the Iloilo International Airport pre-departure area as an Out-Of-Home advertising property as soon as its new world-class terminal complex was transferred here at Santa Barbara, Iloilo?

Finally you can put your ad campaign into action, right now.

TBPI/ARTISTSHOP, as the Agency On Record for OOH advertising of the national airport authority, is opening up this airport terminal’s passengers holding area for OOH advertising.

With ad efforts ranging from various sizes of 40×60” to 5×10’ and non-traditional decal wraps advertising, you as an advertiser shall have the best options as per your adspend preference or as budget allows.

Are you then targeting out-going passengers of Iloilo to Manila or to any other destination? This one’s for you! Considering that the airport authority mandates holding of outgoing passengers a good FORTY-FIVE (45) minutes here, having your ad efforts noticed shouldn’t even be the least of your problems. For advertising here is as good as having a pre-departure guarantee that your sales and profits is bound for a take off.

PHARMA Advertising at Jollijeep!

For the longest time we have been harping that these ONE HUNDRED TWENTY-SEVEN (127) food stalls of the Makati CBD are indeed Out-Of-Home advertising billboard opportunities.

That for the longest time, this call of ours as its Agency On Record for these JOLLIJEEPS, as fondly called by the thousands of day and night patrons who work and happen to visit the business center of Makati, has been left unheeded.

Yes, it’s a food stall by design and ideally decal ads displayed on its body should be food-related, especially those carried or used by the Manang or Manong OPERATORS.

However, as we have been stressing, the City of Makati has long allowed ad materials beyond food or services carried by OPERATOR. Meaning, these food stalls are actually Out-Of-Home mini billboard advertising opportunities in the Makati Central Business District where anything related to merchandising, marketing, promotions + advertising closely monitored for technically disallowed. Simply put, these TBPI/ARTISTSHOP food stall ads are an exception to the rule. This is a no-brainer!

We thank therefore Sangobion with its “Be A Sangobion Mommy!” pharmaceutical OTC campaign targeting moms in the CBD for their open-mindedness, vision and daring to take advantage of the JOLLIJEEPs. So, are you a pharma company? OTC or ethical, your competitor has already gotten one over you! What are you waiting for?