The ARTISTSHOP Company, Inc. Advertising Design Agency

In the Makati CBD, non-trad is in!

Announcing the approval for implementation by the City of Makati of 2D and 3D advertising imagery here in the TBPI/ARTISTSHOP Makati Business District Billboards.

Long requested by TBPI/ARTISTSHOP for consideration in behalf of its Clients, the use of advertising materials beyond the ad decals, “non-trad” medium is for the 1st time allowed in the City.

Indeed a most-welcome development, this new City clearance shall add a new flavor to the only advertising effort allowed above ground in the Makati CBD areas of Legaspi and Salcedo Villages.

Calling, calling Advertising and Media Agencies that have been clamoring for this in the name of “Creativity!”

So, have you been among the many who have been challenging TBPI/ARTISTSHOP as the Makati City’s AOR for these Business District Billboards to allow 2D or 3D advertising again and again? Well, here’s what you’ve been asking for exactly! As the City said on clearance, it’s now time for advertisers to put their money where their mouth are.

So this 2011, start something different, something non-trad!

The logic behind advertising in provinces even if one’s products/services only available in Manila not locally has merited approval now more than ever.

This is because of the travel culture now have. Thanks to lower-than-low rates, air travel has become so affordable.
No wonder airport terminals are most-sought-after Out-of-Home ad medium nowadays.

Historically and years back, TBPI/ARTISTSHOP identified opportunity so continually contracted airport terminal after terminal and are in TWENTY-THREE (23) airports to date – becoming the single biggest national OOH media provider.
With traditional STATIC LightBox, proprietary MOTION DISPLAY ad system, WallScape ad decals and AeroBridges up to Digital OOH via proprietary Narrowcast Display System + our latest eARTISTSHOPglobal Internet ONLINE Marketing, as an advertiser can have an array of ad media to choose from individually per airport or as total campaign effort.

So, you want to get ahead of competition by closing out that sale inside the pre-departure area where outgoing passengers wait FORTY- FIVE (45) minutes minimum? TBPI/ARTISTSHOP is the way to go!

Most recently, Sea Oil Philippines, Inc. inked an Out-Of-Home advertising agreement with TBPI/ARTISTSHOP as its Agency On Record.

Partnership agreement is set to develop each and every gas service station of Sea Oil across the country as a prime billboard advertising opportunity.

Set to start building structure balance year: 2010 will be key areas in GMA then expand into the provincial areas where Sea Oil is in the provinces nationwide.

TBPI/ARTISTSHOP, as a national OOH media provider, will put into good use its network of FOURTEEN (14) provincial Areas. Present in the MOA signing for Sea Oil were ARTURO S. CRUZ, Marketing Director, MIGUEL MARCO M. MANALO, Business Development Officer and MILLET MORALES, Business Development Officer with ELAINE V. ANTOLIN, VP, Marketing and MILET B. MIRANDA, Associate Account Manager, OOH for TBPI/ARTISTSHOP.

As in any gas service station, its location is as prime and strategically located…2nd only to none. So, are you on the lookout for additional OOH sites to fuel up your advertising and marketing for year: 2011? These series of TBPI/ARTISTSHOP billboards at Sea Oil is your ready solution.

With Avida soon to start their newest development in Iloilo, TBPI/ARTISTSHOP was tapped as its Out-of-Home advertising partner through its outdoor advertising property: POST ROMAN STREAMER along the access road and leading to and coming from Iloilo International Airport set back-to-back bearing international standard size: 1x3m. These Avida ILOve! ILOve! advertising campaign is to target every departing passenger and its well-wishers. Likewise, if newly arrived, arriving passenger and its well-wisher will be greeted by this series of streamers along the center island of FOUR (4)-lane road. Avida, claiming that “Love will have a new home very soon” is set to bring to Iloilo its renowned “Affordable living at its best” being an AyalaLand company. Citing the significance of these center posts to its marketing strat, TBPI/ARTISTSHOP as the Iloilo International Airport Agency On Record for OOH Advertising, has been tasked to help in its advertising thru its Area 6: Local Area Partner and Office in Iloilo. How about you? There’s a long stretch of center posts waiting for your advertising. If you’ve been to this Iloilo International Airport, you’d know the value of these TBPI/ARTISTSHOP posts as Avida does.

As soon as you land in the Iloilo International Airport, this Avida advertising campaign is what will greet every incoming passenger.

For, Avida recently signed up TBPI/ARTISTSHOP as its media provider here in this airport through its OOH property: Aerobridge ad decals.

Set at side walls for all to see once in the airport tarmac, Avida has strategically singled out this medium to kick start its 1st ever development project in Iloilo in time with its 20 years of providing “Affordable living at its best” and in tune with its parent company AyalaLand’s commitment to transform the lives of the working people of Iloilo and the place itself.

As a bonus, these ad decals of Avida is as visible even to departing passengers for these TBPI/ARTISTSHOP Aerobridges OOH property is within sight at the passenger pre-departure holding area. A good FORTY-FIVE (45)-minute minimum wait should be more than enough bonus marketing time, isn’t it?

So, are you supposed to be advertising your product or service here in Iloilo just like Avida? Or, need to promote them to destinations the Iloilo International Airport passenger is headed to?

Then, this TBPI/ARTISTSHOP Aerobridges are for you.

True to their vision and mission of expanding the reach of their businesses to serve a much broader segment of population, Ayala Land has chosen Iloilo as its next development project beyond their 27 projects in 13 locations.

An AyalaLand Company, Avida promises to deliver the 5 pillars of service that ensure “Enhancing Land, Enriching Lives.”
In support of their latest project here in the South, Avida booked TBPI/ARTISTSHOP, a national OOH media provider, for its advertising products and services in the Iloilo International Airport.

As the gateway terminal of the City of Iloilo (and usually for the island of Panay), this TBPI/ARTISTSHOP airport OOH property was singled out by Avida to jumpstart its project of Iloilo in its commitment to transform the lives of the hardworking middle class of Iloilo.
The TBPI/ARTISTSHOP Aerobridge was 1st to be tapped for once ad decals in place its side walls welcome each arriving passenger inbound Iloilo. Likewise, outgoing passengers are as well impacted by these ads.

Then, the TBPI/ARTISTSHOP posts leading to and from the airport terminal of the only access road followed suit for basic reason it announces the arrival of Avida in Iloilo as it builds a “new home” very soon at an affordable living at its best.

How about you? Shouldn’t you be checking out the advertising opportunities TBPI/ARTISTSHOP has to offer here in Iloilo International Airport?

Yes, Makati CBD is seeing red, red, red this season of Christmas as TBPI/ARTISTSHOP activated the latest Red Mobile new unlitxt combo ad campaign here in the Makati Business District billboards around.

Set at the exterior walls of the Makati City Livelihood Program stalls, these Smart Communications ad decals are spread over the Makati CBD of Salcedo and Legaspi Villages.

As this TBPI/ARTISTSHOP-Smart Communications partnership in support of the City’s Livelihood Program for the Manang and Manong OPERATORS enter into its 8th year, high ad media mileage has been sustained more than ever with the myriad of telco service users in the area since Makati is the business capital of the Philippines.

The setting up of big call centers in the City extended this business opportunity here as a 24/7 place of work + the entry of educational institutions brought in a new dimension of a wider market segment which was then limited to working professionals and shoppers.

So the next time you are in the Makati CBD, don’t be alarmed to be seeing red, red, red! For, just like Smart, you yourself can paint the CBD red with your advertising with TBPI/ARTISTSHOP here!

For the longest time and for obvious reasons, Havaianas deserves to be in the Naga National Airport as an advertiser.

CWC Wakeboarding and the Caramoan Beach are TWO (2) of the most obvious reasons why Havaianas is an apt advertising partner in this airport of Naga City which serves as the gateway to these most-frequented tourist and sports destinations of Bikol for the past THREE (3) years running. Set at the pre-departure holding area of the Manila outbound passengers, Havaianas have contracted 4×8’ HORIZONTAL long-term this TBPI/ARTISTSHOP LightBox unit. The ONE(1)-hour pre-departure waiting downtime is just perfect for advertising its new range of seasonal thong design. Illuminated, it shines as bright for every passenger to take notice.

Just like Havaianas, isn’t it about time that you and your products or services be all part of the prime advertising opportunity TBPI/ARTISTSHOP has set-up here in the fastest-growing national airport for passenger traffic? Let us help you make your sales and profits soar high here in Naga or in any of the TBPI/ARTISTSHOP contract airports around the country.

Not so long ago in the 70s, the Makati CBD was a place bustling with people in business suits. Then, the Barong Pilipino conquered its offices and streets in the 80s. The 90s did away with the suits and ties with denims finding its way even to the boardrooms. The 2000 years ushered in smart casual dressing and later the too-casually-dressed office workers trooped in with their shirts, shorts and thongs as call centers sprouted like mushrooms all over the business district.

Latety, the students came marching in with educational institutions of all sorts opening here, there and everywhere.
Altogether, Makati found itself in the midst of chang. Change in the face of the business capital of the country, of transacting business, of working, of eating and all that!

Who’d ever thought of the Makati Mobile Food Stalls then? Yes, those food stalls in the Salcedo and Legaspi Villages we all fondly call as JOLLIJEEP!

So, as an advertiser, if you have yet to fully realize how much things have changed here in Makati, now’s the time for that paradigm shift when it comes to marketing with the new Makati CBD work force. Different strokes for different folks, they say. Think then how best you may maximize the TBPI/ARTISTSHOP Mobile Food Stall as a non-trad Out-of-Home advertising opportunity waiting for you in this ever-changing face of Makati.