Cebu’s in Good Hands
Mactan-Cebu International Airport, the gateway to the Queen City of the Philippines and the rest of the Visayan islands for international and domestic travel, is the site of the new Metrobank Out-Of-Home Advertising campaign: You’re In Good Hands.
An expansion of the current airport advertising program here in Manila’s air terminals, Cebu’s international airport and terminal were obvious next choice. It was a no-brainer considering that Cebu’s MCIAA is the No. 2 terminal of the country so what better way to grow your ad media and mileage if the opportunity arrives.
Through the MCIAA’s AeroBridges, each arriving passenger is greeted with the Metrobank ad decals during disembarkation procedure from the flight.
On the way out, AeroBridge ad decals are as visible when passengers are getting bored waiting for flight schedule at the designated passenger holding areas. And as they board, these OOH ad decals become as visible.
As an international airport terminal, day and night mileage is guaranteed to a wide mix of target market.
Today, Cebu’s in “good hands” with Metrobank. Watch out for next airports lined up activations as Metrobank eyes to own visually these AeroBridges around the country.
How about you, have you been wanting these AeroBridges for the longest time?
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