Great Taste Taps TBPI/ARTISTSHOP for its Public Market OOH Campaign
The 1st of the series of public market advertising campaign of Great Taste Coffee was activated as part of a national campaign which was recently launched. In partnership with TBPI/ARTISTSHOP and its Out-of-Home properties accross the country, Great Taste hopes to “own” the public markets. With the single-mindedness of improving it retail business while having the distinct opportunity of advertising along the way, high profile public markets have been earmarked for this Great Taste “Palengke” dress-up advertising effort. 1st to be activated by TBPI/ARTISTSHOP was at the Daraga Public Market Building 1 which has a TWO (2)-way vista along national road: J. Rizal when going to or from City of Legazpi. Visible to foot and even pedestrian traffic on top of the usual market vendors and patrons all day long, ad signages are metal halide FRONT-illuminated thus visible even for night viewing. Watch out for more Great Taste advertising activations in the various public market properties of TBPI/ARTISTSHOP around the country. You too can enjoy the ad mileage Great Taste is having with our Public Market OOH properties.
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