The biggest and best-tasting fast food chain in the Philippines that pioneered the Asian quick-service resto concept that combines western fast food service with Chinese food makes rainy days a fun time with its mami time.
For, with the launch of its tactical campaign to offer their Wanton Mami at only Php 49, indeed its init-sarap these rainy days.
As part of its nationwide campaign, for a 1st time, Chowking Lipa Batangas booked the prime TBPI/ARTISTSHOP
Out-of-Home double-faced pedestrian overpass advertising property set across J.P. Laurel national highway that is just at the outskirt of Lipa City welcoming every incoming (not in coming pls) vehicular traffic from SLEX and STAR Tollway. On the way out, this ad directs them to the other 11 Chowking stores nearby like: SM Lipa, Lipa Petron, Lipa Uptown, Bay City Mall, Batangas City, Bauan, Nasugbu, Lemery, Petron Startoll, Robinson’s Lipa and SM Batangas.
Said TBPI/ARTISTSHOP OOH Pedestrian Overpass is right where the Chowking target market of Php 49 only for in the area of DeLaSalle Lipa where up to 8,000 students are.
As the latest of the 3rd generation of La Salle schools established by the De La Salle Brothers in 1962, this price-sensitive market is exactly what Chowking is running after.
So, are the rainy days always getting your sales and profits down? Think location, location and location for your OOH advertising needs. Ala eh, talk to TBPI/ARTISTSHOP here in Lipa or Batangas.
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