S.I.L.Y.A., the personal advocacy of TITO LORETE ALCALA’ on the unique care of the elderly with a MISSION

To care for the elderly as they become older

and weaker each passing day.

And, thank them by not forgetting all the love

and caring they have given us

as they have shaped and

made us who we are today.


To provide comfort and convenience

in love and gratitude

proper and appropriate seating facilities

with the elderly in mind, every time, every where

has truly became nation-wide.


With the recent deployment of TITO’s rocking chairs in Davao City, his S.I.L.Y.A. is now officially in Luzon, Visayas and Mindanao. 3 cheers for his chairs!


Cheers for your chairs Lolos and Lolas as well. Now you can rest easy…and rock wherever you may be.


Originally eyed for nationwide program activation next year still or on its 3rd year after launch, the S.I.L.Y.A. deployments across the country was pushed 1 year early with the warm reception from its Channel-Partners who wanted as soon the rocking chairs available beyond Luzon. TITO was more than willing to oblige for ever thankful of the overwhelming acceptance of his advocacy on the care of the elderly. For actually, how do you say “no” to the Lolos and Lolas?


TITO however is quick to point out that he could not have made this all happen on his own. For sans his corporate sponsors who have supported his personal advocacy, his rocking chairs’ physical distribution, would never have reached this far and wide. Thanks a million to Gardenia Bakeries Philippines Inc., Shell Magallanes and Haushold Moving and Storage, Inc. You all rock TITO’s rocking chairs across the country.

Maraming salamat for believing in S.I.L.Y.A. and it unique care for the elderly.

For indeed, it’s in our nature to care!

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