Silverbucks. Does it Ring a Bell?
What’s in a name in 2003 when the Makati City Livelihood Program for foodstalls was implemented as per city Ordinance disallowing delapitated jeepneys used as roving canteens/cafeterias, the Makati workforce of the CBD at Legazpi and Salcedo Villages fondly called these trailers as JOLLIJEEPS — coined after words Jollibee and jeepney. As a new generation Makati workforce has taken over in this premiere CBD and in time with the changing work environment, then Jollijeeps or silverbucks? Regardless, the difference is the same. These ONE HUNDRED TWENTY-SEVEN (127) Mobile Food Stalls remain as key advertising and distribution, do let us know of your 2008 ad campaign and ad spend plans here in Makati. For whatever name you call these food stalls, they always translate to sales and profit!
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