Globe Telecom Inc., one of the THREE (3) TelCo advertisers in the Makati Livelihood Program, launched its new Out-of-Home Advertising tactical campaign… ushering a price war!
As in any competition, always it is good for the consumer. And in this case, we’re referring to the daytime regular work force of the country’s premiere business district, and even, the night time call center agents that have transformed this CBD into a 24/7 city that never sleeps. You can as well add up the recent mushrooming of universities and colleges offering courses targeting the employees for advance or special courses for career advancement. Also as a CBD, this has become ‘home’ for those staying in condominiums within the Salcedo and Legazpi Villages.
With ONE HUNDRED TWENTY-SEVEN (127) mobile food stalls fondly referred to as JOLLIJEEPs (and lately JOLLICUBES), this Makati LGU Livelihood Program has for TEN (10) years been a battleground for OOH advertising and merchandising being a retail outlet per se.
When in Makati CBD therefore, check out Globe’s latest campaign: From the network with no nakaw load! GO UNLI Php30. CALL, ALLNET, TEXT, facebook. And as they claim, with no nakaw load, GO ka lang ng GO with Globe!
Well, let the Makati CBD crowd decide on that, right? As an advertiser however eyeing the thousands of thousands of the Makati employees everyday, GO ka lang to TBPI/ARTISTSHOP— the AOR for advertising here in the Makati JOLLIJEEP!
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