The ARTISTSHOP Company, Inc. Advertising Design Agency

The Makati Mobile Food Stalls popularly known as JOLLIJEEP has long been recognized as a source of affordable home-cooked meals via the ONE HUNDRED TWENTY-SEVEN (127) operators spread out in the Salcedo and Legaspi Villages. Since right where thousands upon thousands of the Makati labor force work, these food stalls were tactically singled out by Kentucky Fried Chicken as venue for its tactical campaign: WOW SULIT Fried Chicken Steak Meal which is a mere Php 49. Not that the JOLLIJEEPs now carry KFC meal, they were merely tapped as a non-traditional ad medium.

This is in keeping with (or taking advantage of) the City of Makati’s liberalization on the use of these livelihood food stalls as advertising medium - even if promoted products or services not carried or sold by OPERATORS. KFC is taking full advantage of the JOLLIJEEP’s prime location being in the Makati CBD with full exposure of its ads from daybreak until sundown. Take advantage of what JOLLIJEEP has to offer for your products right now.

This entry was posted on Saturday, August 25th, 2007 at 6:13 pm and is filed under NEWsFLASH. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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