We have no superiority complex.
We have no excessive illusions about our capabilities.

We have not set upon ourselves any messianic mission
(there are more than enough self-proclaimed
messiahs in advertising).

We have no intention of revolutonalizing the graphic
design and advertising industry.

We neither have the intention to reform it.

Our mission, if you call it that, is simple:
To help make our Client sell his product better.

While vigor, novelty and freshness are considerations
in our work, common sense will be the most
dominant element.