The biggest food chain in Bikol Region and the fastfood of choice for Bikolanos is the latest Channel-Partner of TITO LORETE ALCALA’ in the unique care of the elderly.

This past Holy Week of 2013, brightly-colored rocking chairs were activated at its flagship store at SM City Naga’s Bigg’s Diner All-Star. Indeed the elderly are treated like an all-star here!


Shown in photos during the official turnover is Frinance Manager CARLO ANTONIO RUIZ with staff.


Dios mabalos to Bigg’s Diner for sharing (and embracing) TITO’s personal advocacy that is S.I.L.Y.A. which is an acronym for Sa Iyo Lolo at Lola Yantok aming Alay with a


To care for the elderly as they become older

and weaker each passing day.

And, thank them by not forgetting all the love

and caring they have given us

as they have shaped and

made us who we are today.


To provide comfort and convenience

in love and gratitude

proper and appropriate seating facilities

with the elderly in mind, every time, every where.

Located at the Ground Floor of the only SM in Bikol, Bigg’s All-Star is close by the Activity Center and mall’s main entrance thereby a perfect place for the elderly patrons to enjoy before or after eating.

These S.I.L.Y.A. rocking chairs add to the uniqueness of sports-related displays and is a clear reflection of the warmth of every Bikolano on the care of its elderly as embodied in the Bigg’s CSR Program and allowing TITO’s program here.


Check out these Bigg’s rocking chairs at SM City Naga. They’re waiting for you – elderly and even the not-so-elderly.

For indeed, it’s in our nature to care!


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